Tantangan dan Strategi Pemasaran Produk Halal di Indonesia

Nizar, Muhammad and Antin, Rakhmawati (2022) Tantangan dan Strategi Pemasaran Produk Halal di Indonesia. Malia, 13 (1). pp. 123-140. ISSN 2549-2578

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The purpose of this study is to describe the challenges and marketing strategies of halal products produced by small and medium enterprises in Indonesia. The method used is a qualitative literature review method with primary data sources from interviews with BPJPH-LPH LPPOM MUI, East Java UMKM Service, UKM Service in 5 Regencies and Cities, namely Pasuruan Regency, Malang City, Batu City, Probolinggo City and Sidoarjo, while secondary data were obtained from supporting research documents, including journals, MUI performance reports, Seminar studies, and research reports, collecting data using observations, interviews, and documentation. The findings of this study are the need for small businesses to always follow the activities held by the government, always be active in government programs, pay attention to brands, improve promotions, participate in increasing e-commerce, and improve distribution. The limitation of the research is that it is only conducted in 5 regencies and cities, besides that the object of research is only small businesses or SMEs of food and beverage, and it is hoped that further research will expand research objects such as tourism, fashion, and hotels. The implication of this research is that it is hoped that entrepreneurs can immediately take care of halal certificates, because now people are starting to believe in the halalness of a product.

Item Type: Article
UNSPECIFIEDUniversitas Yudharta Pasuruan, Antin RakhmawatiUNSPECIFIED
Subjects: Ilmu Sosial > Ilmu Ekonomi
Divisions: Fakultas Ilmu Sosial & Politik > Administrasi Bisnis
Date Deposited: 18 Sep 2023 06:44
Last Modified: 18 Sep 2023 06:44
URI: https://repository.yudharta.ac.id/id/eprint/3179

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