Universitas Yudharta Pasuruan, Any Urwatul Wusko (2019) Peningkatan Kinerja Pemasaran Melalui Inovasi Produk dan Orientasi Kewirausahaan Studi Pada Usaha Kecil Dan Mikro Alat Pel Desa Damarjati. Sketsa Bisnis, 4 (2). ISSN 2460-0989
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Abstract
The purpose of this study was to determine whether the product innovation and entrepreneurial orientation simultaneously and partially effect on marketing performanc.The method used is quantitative method by using a regression analysis approach are analyzed using validity , reliability test , the classical assumption that operated through the program SPSS 17,0. The sampling technique used purposive sampling with a sample of 100 respondents in the capture of the village of SME owners Damarjati.The survey results revealed that the product innovation and entrepreneurial orientation influence simultaneously and partially on marketing performance in SMEs in the village Damarjati.The benefits of this research can be used to evaluate and improve products mop through product innovation and entrepreneurial orientation.
| Item Type: | Article | ||||||
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| Subjects: | Ilmu Sosial > Ilmu Politik dan Pemerintahan | ||||||
| Divisions: | Fakultas Ilmu Sosial & Politik > Administrasi Bisnis | ||||||
| Date Deposited: | 26 Oct 2023 05:28 | ||||||
| Last Modified: | 26 Oct 2023 05:28 | ||||||
| URI: | https://repository.yudharta.ac.id/id/eprint/3219 |
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