Peran Human Capital, Structural Capital, Relational Capital Dan Digital Marketing Terhadap Kinerja UMKM

Universitas Yudharta Pasuruan, Kholid Murtadlo (2021) Peran Human Capital, Structural Capital, Relational Capital Dan Digital Marketing Terhadap Kinerja UMKM. Sketsa Bisnis, 8 (1). ISSN 2460-0989

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Abstract

Micro, Small and Medium Enterprises (MSMEs) have a very important role in supporting the national economy, MSMEs are considered as strong and resilient businesses from the global crisis. Although the development of MSMEs is currently experiencing quite rapid development, it cannot be separated from several obstacles. One of the constraints experienced by MSMEs is the lack of effective knowledge management and the ineffective use of technology. This is something that must be improved by MSME actors in order to increase their business. The purpose of this study was to determine the effect of human capital, structural capital, relational capital, and digital marketing on the performance of MSMEs. The population in this study were all food and beverage MSME managers assisted by the Satrya Emas program in Pasuruan Regency. The sample required is 138 respondents. The research method used is quantitative method using multiple linear regression analysis approach. This study uses the SPSS 22 program. The results of this study indicate that the human capital variable (X1) partially has a significant effect on the performance of MSMEs (Y) with tcount 4.865 > ttable of 1.977 and sig value of 0.001 <0.05, structural capital variable (X2) partially has a significant effect on performance. MSMEs (Y) with tcount 3,591 > ttable of 1,977 and sig value of 0.003 < 0.05, the relational capital variable (X3) partially has a significant effect on the performance of MSMEs (Y) with tcount of 6.014 > ttable of 1.977 and sig value of 0.004 < 0, 05, and the digital marketing variable (X4) partially has a significant effect on the performance of MSMEs (Y) with tcount 4.177 > ttable 1.977 and sig value 0.004 <0.05 Keywords: Human Capital, Structural Capital, Relational Capital, Digital Marketing, SMEs

Item Type:	Article
Contributors:	Contribution Contributors Email UNSPECIFIED Universitas Yudharta Pasuruan, KHOLID MURTADLO UNSPECIFIED
Subjects:	Ilmu Sosial > Ilmu Ekonomi
Date Deposited:	15 Nov 2023 07:56
Last Modified:	15 Nov 2023 07:56
URI:	https://repository.yudharta.ac.id/id/eprint/3229

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