PERUMUSAN STRATEGI PEMASARAN BERDASARKAN ANALISIS SWOT DALAM MEMPERTAHANKAN BISNIS UMKM DI TENGAH PANDEMI COVID-19 “STUDY UMKM AYAM KRISPI N3 CHICKEN PURWOSARI PASURUAN”

NUR MOHAMMAD ALFI ANNADLIR, 201869030057 (2022) PERUMUSAN STRATEGI PEMASARAN BERDASARKAN ANALISIS SWOT DALAM MEMPERTAHANKAN BISNIS UMKM DI TENGAH PANDEMI COVID-19 “STUDY UMKM AYAM KRISPI N3 CHICKEN PURWOSARI PASURUAN”. Sarjana thesis, Universitas Yudharta.

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Abstract

Penelitian ini membahas perumusan strategi pemasaran UMKM Ayam Krispi N3 Chicken Purwosari Pasuruan dengan pendekatan analisis SWOT untuk mempertahankan bisnis di tengah pandemi COVID-19. Hasil analisis menghasilkan strategi yang mengoptimalkan kekuatan dan peluang serta meminimalkan kelemahan dan ancaman guna meningkatkan daya saing dan keberlanjutan usaha.

Item Type:	Thesis (Sarjana)
Contributors:	Contribution Contributors Email Thesis advisor Ayik Pusakawati, ST., MM, ㅤ UNSPECIFIED Thesis advisor -, ㅤ UNSPECIFIED
Subjects:	Teknologi & Ilmu Terapan > Teknik Bangunan
Divisions:	Fakultas Teknik > Teknik Sipil
Date Deposited:	01 Dec 2022 13:27
Last Modified:	23 Jun 2025 06:07
URI:	https://repository.yudharta.ac.id/id/eprint/6021

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