PENGARUH SHOPPING LIFESTYLE DAN HEDONIC SHOPPING MOTIVATION TERHADAP IMPULSE BUYING DAN MINAT BELI ULANG PADA APLIKASI SHOPEE

KHOIRUN NISAK, 201869100081 (2022) PENGARUH SHOPPING LIFESTYLE DAN HEDONIC SHOPPING MOTIVATION TERHADAP IMPULSE BUYING DAN MINAT BELI ULANG PADA APLIKASI SHOPEE. Sarjana thesis, Universitas Yudharta.

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Abstract

E-commerce merupakan suatu konsep bisnis secara virtual atau bisa diartikan proses jual-beli produk melalui jaringan informasi seperti internet yang saat ini banyak digunakan oleh generasi Z

Item Type:	Thesis (Sarjana)
Contributors:	Contribution Contributors Email Thesis advisor Nur Ajizah, S.Sos, M.AB, ㅤ UNSPECIFIED Thesis advisor -, ㅤ UNSPECIFIED
Subjects:	Ilmu Sosial > Perdagangan, Komunikasi dan Transportasi
Divisions:	Fakultas Ilmu Sosial & Politik > Administrasi Bisnis
Date Deposited:	20 Dec 2022 07:22
Last Modified:	23 Jun 2025 06:14
URI:	https://repository.yudharta.ac.id/id/eprint/6175

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