PENGARUH DESTINATION IMAGE, WORD OF MOUTH, DAN FASILITAS TERHADAP MINAT BERKUNJUNG KEMBALI DI KEBUN RAYA PURWODADI

AIZZAH MASLUKHAH, 201869100098 (2022) PENGARUH DESTINATION IMAGE, WORD OF MOUTH, DAN FASILITAS TERHADAP MINAT BERKUNJUNG KEMBALI DI KEBUN RAYA PURWODADI. Sarjana thesis, Universitas Yudharta.

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Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh secara serempak dan parsial Destination Image, Word of Mouth dan Fasilitas Terhadap Minat Berkunjung Kembali di Kebun Raya Purwodadi. Penelitian ini menggunakan sampel sebanyak 100 responden yang merupakan pengunjung Kebun Raya Purwodadi yang telah berkunjung minmal 2 kali di era new normal. Metode analisis yang digunakan adalah analisis regresi linier berganda

Item Type:	Thesis (Sarjana)
Contributors:	Contribution Contributors Email Thesis advisor Amma Fazizah, S.Sos.,M.AB, ㅤ UNSPECIFIED Thesis advisor -, ㅤ UNSPECIFIED
Subjects:	Ilmu Sosial > Perdagangan, Komunikasi dan Transportasi
Divisions:	Fakultas Ilmu Sosial & Politik > Administrasi Bisnis
Date Deposited:	18 Nov 2022 10:57
Last Modified:	23 Jun 2025 06:14
URI:	https://repository.yudharta.ac.id/id/eprint/6182

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