Pengaruh Customer relationship marketing terhadap loyalitas pelanggan internet speedy pada PT. telekomunikasi Indonesia Kandatel Pandaan

Universitas Yudharta Pasuruan, Khusnul Alim and Universitas Yudharta Pasuruan, Kholid Murtadlo (2014) Pengaruh Customer relationship marketing terhadap loyalitas pelanggan internet speedy pada PT. telekomunikasi Indonesia Kandatel Pandaan. Jurnal Heritage, 8 (2). pp. 1-8. ISSN 2088-0626

	Text (Cek Plagiasi) 3. Customer Relationship.pdf Download (1MB)
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Official URL: https://jurnal.yudharta.ac.id/v2/index.php/HERITAG...

Abstract

This study take title Customer Relationship Marketing influence on customer loyalty internetSpeedy (Speedy Survey on Internet subscribers PT. Telekomunikasi Indonesia Kandatel Pandaan), thetitle was taken due to build relationships of trust and commitment at least, need to win the competitionwhile improving service quality and satisfaction customers, improving customer loyalty and repairscan be done in various ways and strategies, a concept that can be guided is Customer RelationshipMarketing.Explanatory research is research with quantitative approach through survey methodapproach that aims to determine the effect of customer relationship marketing on customer loyalty ininternet Speedy PT. Telekomunikasi Indonesia Kandatel Pandaan, to know about it, then usedmultiple regression analysis with f test and t test, the sample size of this study were 100 respondentswho subscribe inhternet Speedy.The results showed that the confidence variable (X1), commitment (X2), quality of service(X3) and customer satisfaction (X4) together (Simultaneous) has a significant influence on customerloyalty internet Speedy variable (Y), and from test t shows that the commitment variable (X2) andquality of service (X3) has a significant impact on customer loyalty. While consumer confidencevariable (X1) and customer satisfaction (X4) had no significant effect on customer loyalty internetSpeedy (Y)Keywords: Customer Relationship Marketing, customer confidence, commitment, service quality,customersatisfaction

Item Type:	Article
Subjects:	Ilmu Sosial > Ilmu Ekonomi
Divisions:	Fakultas Ilmu Sosial & Politik > Administrasi Bisnis
Date Deposited:	11 Dec 2020 07:02
Last Modified:	31 May 2021 08:53
URI:	https://repository.yudharta.ac.id/id/eprint/31

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