Universitas Yudharta Pasuruan, Antin Rakhmawati and Universitas Yudharta Pasuruan, Muhammad Nizar and Universitas Yudharta Pasuruan, Kholid Murtadlo (2019) Pengaruh Electronic Word Of Mouth (E-WOM) dan Viral Marketing Terhadap Minat Berkunjung dan Keputusan Berkunjung Studi Pada Konsumen Cafe Bernuansa Outdoor Di Kota Malang. Jurnal Sketsa Bisnis, 6 (1). pp. 13-21. ISSN 2356-3672
![[img]](https://repository.yudharta.ac.id/style/images/fileicons/text.png) |
Text (PEER REVIEW)
5. Pengaruh Electronic Word.pdf Download (484kB) |
|
Text (CEK PLAGIASI)
7. PCX - Report Pengaruh Electronic Word.pdf Download (260kB) |
|
Text
14. Turnitin-Pengaruh Electronic E-Wom.pdf Download (2MB) |
Abstract
The purpose of this study was to determine the extent of the direct influence of e-WOM variables and viral marketing on visiting interests and visiting decisions for consumers of outdoor nuanced cafes in Malang City in 2018. Determination of the number of samples using the formula Machin and Campbell (1987) with accidental techniques sampling is accidental sampling and qualifies as respondents who meet with researchers. To collect data using a questionnaire and observation. The population in this study are consumers in 3 outdoor shades cafes in Malang. The sample used was 100 people. The analytical method used is variance based SEM using statistical tools Smartpls3.0. Electronic Word of Mouth and viral marketing have a significant effect on visiting interest and visitation decisions as well as visiting interest variables have a significant effect on visiting decisions. Keywords: Electronic Word Of Mouth, Viral Marketing, Visiting Interests, Visiting Decisions
| Item Type: | Article |
|---|---|
| Subjects: | Ilmu Sosial > Ilmu Ekonomi |
| Divisions: | Fakultas Ilmu Sosial & Politik > Administrasi Bisnis |
| Date Deposited: | 11 Dec 2020 07:01 |
| Last Modified: | 20 Jan 2024 05:28 |
| URI: | https://repository.yudharta.ac.id/id/eprint/35 |
Actions (login required)
 |
View Item |