Hirda, Prastira and Afidatu, Aininnisa and Lailatul, Maslakhah and Luluk, Nikmatus Sholikhah (2024) ZIS BAZNAS Fundraising Strategy for Pasuruan City in the Development of MSMEs in the Pasuruan City Community. 2nd IConISF 2024 : International Conference on Islamic Social Finance.
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Abstract
This research aims to examine the Zakat, Infaq and Alms (ZIS) fundraising strategy implemented by BAZNAS Pasuruan City to support the development of local community MSMEs. Using a qualitative approach, this research explores various strategies implemented by BAZNAS, starting from outreach via social media, collaboration with sharia financial institutions, to the use of digital platforms to make ZIS collection easier. Data was collected through in-depth interviews with BAZNAS managers, muzakki, and mustahik, as well as direct observation in the field. The research results show that this strategy has a positive impact on increasing the collection and distribution of ZIS funds, which contributes to increasing the production capacity of beneficiary MSMEs. However, obstacles in the form of low public awareness about the productive potential of zakat are still a challenge. Therefore, further efforts are needed to educate the public about productive zakat and increase synergy with various parties to optimize the potential of ZIS funds in economic empowerment.
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | Zakat, Infaq, Alms (ZIS), BAZNAS, fundraising strategy, MSMEs, economic empowerment, Pasuruan City |
| Subjects: | Ilmu Sosial > Ilmu Ekonomi |
| Divisions: | Fakultas Agama Islam > Ekonomi Syari'ah |
| Date Deposited: | 16 Jan 2025 05:21 |
| Last Modified: | 16 Jan 2025 05:21 |
| URI: | https://repository.yudharta.ac.id/id/eprint/5914 |
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