TOMIYADI, 201986290038 (2023) Pengaruh Etika Bisnis Islam Dan Labelisasi Halal Terhadap Minat Beli Konsumen Di Pasar Tradisional Dinoyo Kota Malang. Sarjana thesis, Universitas Yudharta.
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Abstract
Penelitian%20ini%20bertujuan%20untuk%20menganalisis%20pengaruh%20etika%20bisnis%20Islam%20dan%20labelisasi%20halal%20terhadap%20minat%20beli%20konsumen%20di%20pasar%20tradisional%20Dinoyo%2C%20Kota%20Malang.%20Pendekatan%20yang%20digunakan%20dalam%20penelitian%20ini%20adalah%20dengan%20metode%20kuantitatif.%20Metode%20pengambilan%20data%20yang%20digunakan%20dalam%20penelitianini%20adalah%20dengan%20melalui%20kuesioner%20yang%20diberikan%20kepada%20100%20responden%20yang%20merupakan%20pengunjung%20pasar%20tradisional%20Dinoyo.%20Analisis%20data%20dilakukan%20dengan%20menggunakan%20regresi%20linier%20berganda.%20%20Hasil%20dari%20penelitian%20ini%20menunjukkan%20bahwa%20etika%20bisnis%20Islam%20memiliki%20pengaruh%20yang%20signifikan%20terhadap%20minat%20beli%20konsumen.%20Etika%20bisnis%20Islam%20yang%20mencakup%20nilai-nilai%20moral%2C%20kejujuran%2C%20dan%20tanggung%20jawab%20sosial%2C%20memberikan%20kepercayaan%20dan%20keyakinan%20kepada%20konsumen%20dalam%20memilih%20produk%20halal%20di%20pasar%20tradisional%20Dinoyo.%20Sedangkan%20untuk%20labelisasi%20halal%20tidak%20memiliki%20pengaruh%20yang%20signifikan%20terhadap%20minat%20beli%20konsumen.%20Konsumen%20cenderung%20kurang%20melihat%20label%20halal%20sebelum%20membeli%20barang%20di%20pasar.%20%20Dari%20Penelitian%20ini%20diambil%20kesimpulan%20bahwa%20etika%20bisnis%20Islam%20dan%20labelisasi%20halal%20tidak%20saling%20saling%20terikat%20dalam%20mempengaruhi%20minat%20beli%20konsumen%20di%20Pasar%20Tradisional%20Dinoyo%20Kota%20Malang.%20Pengaruh%20positif%20etika%20bisnis%20Islam%20ternyata%20belum%20bisa%20membawa%20nilai%20positive%20terhadap%20labelisasi%20halal%20karena%20masyarakat%20cenderung%20hanya%20akan%20membeli%20barang%20sesuai%20dengan%20apa%20yang%20mereka%20butuhkan%20tanpa%20melihat%20label%20hahal%20yang%20ada%20pada%20barang%20tersebut.%20%20Hasil%20penelitian%20ini%20memberikan%20implikasi%20penting%20bagi%20pemangku%20kepentingan%20pasar%20tradisional%20Dinoyo%2C%20termasuk%20pedagang%2C%20produsen%2C%20dan%20pemerintah%20setempat.%20Pemahaman%20tentang%20pentingnya%20etika%20bisnis%20Islam%20dan%20labelisasi%20halal%20dalam%20meningkatkan%20minat%20beli%20konsumen%20dapat%20membantu%20dalam%20pengembangan%20strategi%20pemasaran%20yang%20efektif%20dan%20peningkatan%20kepercayaan%20konsumen%20terhadap%20produk%20yang%20ditawarkan%20di%20pasar%20tradisional.
Item Type: | Thesis (Sarjana) | ||||||
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Identification Number: | 297.273 TOM P | ||||||
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Subjects: | Agama > Pendidikan Agama | ||||||
Divisions: | Fakultas Agama Islam > Ekonomi Syari'ah | ||||||
Date Deposited: | 19 Dec 2023 13:56 | ||||||
Last Modified: | 22 May 2024 06:09 | ||||||
URI: | https://repository.yudharta.ac.id/id/eprint/4616 |
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