Pengaruh Etika Bisnis Islam Dan Labelisasi Halal Terhadap Minat Beli Konsumen Di Pasar Tradisional Dinoyo Kota Malang

TOMIYADI, 201986290038 (2023) Pengaruh Etika Bisnis Islam Dan Labelisasi Halal Terhadap Minat Beli Konsumen Di Pasar Tradisional Dinoyo Kota Malang. Sarjana thesis, Universitas Yudharta.

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Abstract

Penelitian%20ini%20bertujuan%20untuk%20menganalisis%20pengaruh%20etika%20bisnis%20Islam%20dan%20labelisasi%20halal%20terhadap%20minat%20beli%20konsumen%20di%20pasar%20tradisional%20Dinoyo%2C%20Kota%20Malang.%20Pendekatan%20yang%20digunakan%20dalam%20penelitian%20ini%20adalah%20dengan%20metode%20kuantitatif.%20Metode%20pengambilan%20data%20yang%20digunakan%20dalam%20penelitianini%20adalah%20dengan%20melalui%20kuesioner%20yang%20diberikan%20kepada%20100%20responden%20yang%20merupakan%20pengunjung%20pasar%20tradisional%20Dinoyo.%20Analisis%20data%20dilakukan%20dengan%20menggunakan%20regresi%20linier%20berganda.%20%20Hasil%20dari%20penelitian%20ini%20menunjukkan%20bahwa%20etika%20bisnis%20Islam%20memiliki%20pengaruh%20yang%20signifikan%20terhadap%20minat%20beli%20konsumen.%20Etika%20bisnis%20Islam%20yang%20mencakup%20nilai-nilai%20moral%2C%20kejujuran%2C%20dan%20tanggung%20jawab%20sosial%2C%20memberikan%20kepercayaan%20dan%20keyakinan%20kepada%20konsumen%20dalam%20memilih%20produk%20halal%20di%20pasar%20tradisional%20Dinoyo.%20Sedangkan%20untuk%20labelisasi%20halal%20tidak%20memiliki%20pengaruh%20yang%20signifikan%20terhadap%20minat%20beli%20konsumen.%20Konsumen%20cenderung%20kurang%20melihat%20label%20halal%20sebelum%20membeli%20barang%20di%20pasar.%20%20Dari%20Penelitian%20ini%20diambil%20kesimpulan%20bahwa%20etika%20bisnis%20Islam%20dan%20labelisasi%20halal%20tidak%20saling%20saling%20terikat%20dalam%20mempengaruhi%20minat%20beli%20konsumen%20di%20Pasar%20Tradisional%20Dinoyo%20Kota%20Malang.%20Pengaruh%20positif%20etika%20bisnis%20Islam%20ternyata%20belum%20bisa%20membawa%20nilai%20positive%20terhadap%20labelisasi%20halal%20karena%20masyarakat%20cenderung%20hanya%20akan%20membeli%20barang%20sesuai%20dengan%20apa%20yang%20mereka%20butuhkan%20tanpa%20melihat%20label%20hahal%20yang%20ada%20pada%20barang%20tersebut.%20%20Hasil%20penelitian%20ini%20memberikan%20implikasi%20penting%20bagi%20pemangku%20kepentingan%20pasar%20tradisional%20Dinoyo%2C%20termasuk%20pedagang%2C%20produsen%2C%20dan%20pemerintah%20setempat.%20Pemahaman%20tentang%20pentingnya%20etika%20bisnis%20Islam%20dan%20labelisasi%20halal%20dalam%20meningkatkan%20minat%20beli%20konsumen%20dapat%20membantu%20dalam%20pengembangan%20strategi%20pemasaran%20yang%20efektif%20dan%20peningkatan%20kepercayaan%20konsumen%20terhadap%20produk%20yang%20ditawarkan%20di%20pasar%20tradisional.

Item Type:	Thesis (Sarjana)
Identification Number:	297.273 TOM P
Contributors:	Contribution Contributors Email Thesis advisor Abdillah Mundir, SE. MM, ㅤ UNSPECIFIED
Subjects:	Agama > Pendidikan Agama
Divisions:	Fakultas Agama Islam > Ekonomi Syari'ah
Date Deposited:	19 Dec 2023 13:56
Last Modified:	22 May 2024 06:09
URI:	https://repository.yudharta.ac.id/id/eprint/4616

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